Ongoing Strategic Support

Angela King: Dementia Care and Education, Case Study

Industry: Education and spiritual support | Located:NB

The client:

Angela King is a dementia care educator and certified independent trainer in Teepa Snow’s Positive Approach to Care.


Her business focuses on supporting caregivers, partners, and families navigating dementia through education workshops and support programming.

The challenge:

What wasn’t working:

  • Inconsistent posting and promotion
  • Limited engagement during event marketing
  • Lack of structured promotional strategy
  • Needed stronger positioning as a trusted expert
  • Needed stronger authority positioning in the community

Angela wasn’t comfortable with online platforms, before we worked together, she rarely posted or engaged with her online audience.

The Strategy

East Coast Edge Marketing implemented:

✓ Structured monthly content planning
✓ Event-focused promotional strategy
✓ Urgency-based messaging for limited-seat workshops
✓ Optimized call-to-action copy
✓ Facebook-priority strategy tailored to caregiver demographics
✓ Consistent posting cadence leading up to event dates
The focus was not simply posting more, it was increasing visibility, engagement, and registration momentum.

The Results

Massive Increase in Visibility

*Between September and February:

1,585.95% Content views increased by
2,040 Total content views reached
during the reporting period

This reflects a significant increase in overall page visibility during the partnership.

January Event Promotion Surge

*During the most recent full month (January):

636.84% Post views increased by
5,100% Reactions increased by
880% Page views increased by
during event promotion
50% Clicks increased by

This growth coincided directly with structured workshop promotion and urgency-based messaging.

High-Performing Event Posts

*Event reminder and urgency-driven posts performed strongest, including:

77.78% Engagement
“This Monday!” post
41.67% Engagement
Event announcement post
30–33% Engagement
Limited spots posts

This confirms that structured event-based messaging significantly increased interaction and audience response.

Community Growth

In January alone:

27.27% Follower growth increased by
9 New followers acquired
during active promotion

Growth stabilized once consistent strategy resumed.

Key Takeaway

Strategic consistency, urgency-driven event promotion, and refined messaging resulted in:

This case demonstrates how structured strategy, not just content, drives measurable results.